Entertainment stakeholders urged to deploy technology to enhance content

Mr Moses Babatope, group executive director, Film House Cinema has called on stakeholders in the entertainment industry to deploy modern technology to enhance their contents.
Babatope, who is the director of popular films such as Wedding Party, Taxi Driver and a Trip to Jamaica informed newsmen that the industry was capable of promoting culture and close the gap between local and international film contents.
He underscored the fact that already the gap between Nigeria and foreign films has started closing up.

“Thanks to technological advancement and social media which make the industry to be able to spread message of all the things it means to be a Nigerian.
“Nigeria films are now showing more than foreign films, and I think it is worthy of emulation and celebration that this is happening in our time.

“With institutional support from government or financial institutions, I think it is such a wonderful time for film business in Nigeria,’’ Babatope said.

The platform, he said had increased beyond cinemas to online viewing of films, which had also improved revenue for the country and organisations, adding that TV stations had also increased due to digital switchover embarked upon by the Federal Government, which will enable more TV stations to acquire more licenses.

Due to the digital switchover, he added that many TV stations would be more careful about having the right contents for their consumers, which would provide more opportunities for content creators.

He advised content creators to perform proper assessment on feedback to enable them know how much they could earn on a film whether on cinema, TV or online and at special places like the university environment, among others.
He tasked the government to focus more on the entertainment industry; stressing that the sector was waiting to breakout in response to the diversification initiative of the government.
“If government gives more attention to the industry, it will grow phenomenally to become a major employer of labour,’’ he enthused.