Chi Farms partners Nollywood to train aquaculture farmers
Chi Farms Ltd says it is partnering with Nollywood to produce “Èdutainment Series’’ of programmes that would help to build the capacity of farmers in the country.
Mr Martin Middernacht, Executive Director, Chi Farms Ltd, said on Tuesday in Lagos that the company had started to shoot its first mini-series of eight episodes in Epe with a focus on catfish farming.
Middernacht said the series would cover the daily struggles of a catfish farmer in running their businesses profitably.
He said the Chi Farms Aquaculture Customer Focus Team would provide practical solutions that help to maximise the profit of the catfish farming business.
According to him, Chi Farms is using the series as part of its large scale training effort for catfish farmers under its ongoing “Feed the Future’’ initiative.
He added that the series would also be made available online through social media and was expected to be aired on a major Nigerian Television channel.
“Agricultural trainings must be as practical and hands-on as possible. Edutainment clips are a great way to reach a large number of farmers even in areas where our Customer Focus Team cannot access directly.
“The project is part of a larger strategic initiative by Chi Farms to create win-win models with smallholder farmers by providing fish feed, catfish juveniles and water testing kits in combination with certified trainings and regular technical assistance.
“Chi Farms produces highest quality of feed and juveniles. However, farmers need knowledge and understanding to choose the best quality product over the lowest price product,’’ Middernacht said in a statement.
He said the project was supported by the United States Agency for International Development (USAID).
The statement said that in return, Chi Farms had committed to conducting significant investments into the expansion of its feed milling and catfish hatchery capacities.
Chi Farms Ltd is a leading player in hatching and growing of poultry and catfish, cattle fattening, meat processing and frozen food production and distribution.
