African Powerhouses Seal Global Deal for Davido

African Powerhouses Seal Global Multi-award-winning Afrobeats singer, Davido has signed a landmark global brand partnership with a sports betting and gaming platform.

This significant deal was successfully brokered by Dupla, Cresthood Legal LLP, and the African Union Sports Council (AUSC) Region 2 (West Africa). This dynamic collaboration between top-tier African and international specialists in sports, entertainment, and legal advisory brings together Stake. com and Davido.

The gaming platform sought to align with a high-impact African creative whose personal brand and cultural influence could profoundly elevate its profile. This was driven by a strategic aim to establish a dominant market presence in Africa. To realise this vision, Dupla partnered with Uche Egbe, Managing Director of the African Union Sports Council (AUSC) Region 2 (West Africa) and Oluwasanmi Falade, Partner, Cresthood Legal, in identifying an individual whose values and reach perfectly align with platform’s forward-looking brand ethos.

Drawing from their deep understanding of the entertainment ecosystem and leveraging years of relationship-building, Falade and Egbe meticulously curated a shortlist of top-tier African creatives. From this esteemed selection, Davido emerged as the clear and compelling choice. He is an artist whose global appeal, cultural relevance, and entrepreneurial reputation made him a natural fit for the global brand.

The successful brokering and careful structuring of this agreement, was a true testament to the integrated approach of the involved partners. This process included close coordination with Davido’s management team. Luis Cardenas and Miguel Montoro, Dupla’s co-founders, brought their extensive insight and experience, to build synergies across the sports and entertainment worlds. Oluwasanmi Falade’s industry network played a pivotal role in facilitating the deal.

“Working with professionals who understand both the cultural and commercial dynamics of the deal was key. We are impressed with how this deal went,” said Luis Cardenas and Miguel Montoro, co-founders of Dupla and former senior LALIGA executives.

Oluwasanmi Falade, Partner at Cresthood Legal, noted, “Our focus was on ensuring the deal was structured to serve the long-term interests of all parties. It’s a proud moment for us all. Davido’s unique brand value and cultural influence made him the clear choice, and we’re proud to have contributed to making this vision a reality.”

Uche Egbe, Managing Director of the African Union Sports Council (AUSC) Region 2, added, “It’s exciting to see a deal of this scale shaped by an African-led team. The depth of local understanding paired with international experience made the outcome truly impactful.”

This collaboration not only signifies a major win for African representation in global brand partnerships but also sets a new benchmark for strategic alliances within today’s dynamic digital entertainment economy.