Unilever injects extra £442m into marketing amid ‘digital hubs’ investment
By Godwin Anyebe Unilever has confirmed its brand and marketing investment “will grow again in 2023”, after the FMCG giant ramped up spend by €500m (£442m) last year. More than 80% of Unilever’s 2022 marketing spend went directly into media. Media investment as a percentage of turnover increased in the beauty and wellbeing, personal care […]





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