In today’s fast-paced digital world, it’s not enough to just go viral — creators now have to build brands that resonate, grow communities, and spark conversations. From filmmaking to lifestyle content and unscripted street chaos, these five Nigerian creators are mastering the art of personal branding in their own unique ways. First is Korty EO […]
By Godwin Anyebe Multinational brands across different sectors of the economy have received the most coveted industry award, the Advertising Standards Panel ASP Award at the just concluded National Advertising Conference in Abuja. The maiden edition of the award which was held as part of activities lined up for the 3-day Conference was an initiative […]
It can be easy for brand owners to lose focus on the fundamental of brand communication in the midst of a global pandemic. That’s understandable, as companies around the globe are fighting for their survival and doing everything they can just to keep the lights on. But, as the world starts to emerge from under […]
The increase of the Value added tax (VAT) approved by Federal Executive Council on Wednesday (September 11, 2019) is a call to attention on Nigerian brands. The Minister of Finance, Budget and National planning, Zainab Ahmed, who announced the approval said the VAT was increased from the current 5 per cent to 7.5 per cent. […]
Disclaimer: In business, you need the right attitude else you’ll sink. Ensure friends and family pay for your goods & services. If you feel you’re too big for a certain kind of business, then you will “sink”. There’s something we Yorubas call “Afarawe” Copying others lifestyle, don’t do it! Bedsheet/Beddings Production. Pay a visit to […]
The insinuation in some quarters that the activities of Over the Top content providers (OTT) appear to be a threat to handler of brands in Nigerian telecommunications industry is fast coming to reality. One of the burning issues is a statement by the founder of facebook, Mark Zuckerberg when he visited Nigeria some time last […]
Every year, companies strive to be more innovative through insights of new challenges and uncovering opportunities to create value. By being innovative, brands continually seek ways to reinvent themselves, propel growth and achieve market leadership that attracts industry recognition. This was showcased at the recently held Top 50 Brands Nigeria Awards where innovative product offerings […]
South African writer, Songeziwe Mahlangu emerged winner of the 2014 Etisalat Prize for Literature at a grand event held in Lagos in recently. This marks the 2nd year of Africa’s most prestigious literary prize. The 29-year-old, who was presented with a cash prize of £15,000, clinched the number one slot for his book Penumbra, ahead […]
Nigerian Breweries, manufacturer of Star beer, has introduced a new football platform called Star Football Superfans, which is set to recognise, celebrate and reward the passion of football fans and winners for decade. Sponsored by Nigeria’s premier beer, Star Lager, the campaign is set to run in selected bars across the country as well as […]
To further consolidate the motivation of its trade partners, Nigeria Breweries appreciated distributors with series of rewards for their commendable performances and efforts in Lagos recently. Speaking at the event, Sales Director, Nigerian Breweries PLC, Mr. Hubert Eze, affirmed that partnership with key distributors and transporters was a major factor in the company’s success story […]
In furtherance of its commitment to tackle the challenges faced by budding SMEs in Nigeria, leading online market community, Kaymu has launched the Next Big Entrepreneur campaign to teach entrepreneurs about the online business and give them an opportunity to win startup capital. Kaymu’s Next Big Entrepreneur is an initiative spearheaded by Evangeline Wiles, the […]
Barely six months after its epoch-making entry into Nigeria’s mobile phone market, the Wiko ‘Getaway’ has been unveiled as the latest addition to the extensive Android smartphone line-up in the market by Europe’s fastest growing mobile phone brand, Wiko. The company has also collaborated with Jumia, a top-tier online shopping platform, to further build the […]