Firm Unveils ‘Getaway’

Barely six months after its epoch-making entry into Nigeria’s mobile phone market, the Wiko ‘Getaway’ has been unveiled as the latest addition to the extensive Android smartphone line-up in the market by Europe’s fastest growing mobile phone brand, Wiko.
The company has also collaborated with Jumia, a top-tier online shopping platform, to further build the Wiko brand and deepen its penetration.
Country Sales Manager for Wiko, Mr. John Peters, stated that Wiko is committed to consistently offering varieties, freedom and quality to everyone in Nigeria.
“The Getaway is stylishly crafted to feel amazing in the hand – the combination of the stylish aluminum bezel with the soft touch back. It is a smart device that offers you freedom to enjoy communication and exciting interaction on various social media platforms. Wiko is positioning the Getaway as a device which is the best of both worlds i.e. ‘Style and Performance you will be proud to show off.’ The Getaway is the latest Wiko smartphone that fulfils our promise of delivering the best of stylish design, combined with the latest technology and fantastic quality at amazing prices,” he said.
The new Wiko Getaway is a premium smartphone designed with features that offer users unique viewing experience with its 5.0 inch LCD screen. It runs on Android KitKat with 1.3GHz Quad core, has an excellent 13MP auto flash rear camera and 5MP front camera with a 16GB in-built memory which gives users the luxury to install more apps and save content.
Speaking on the partnership between Wiko and Jumia, Channel Marketing Manager, Wiko, Mr. Adebayo Adams, said the robust relationship between Wiko and Jumia was achievable due to the clear focus of both parties in terms of objectives and target audience.
He said: “Wiko as a brand has emerged to become the game changer in Nigeria’s mobile phone market. Particularly, Wiko targets the youth segment of the market and Jumia has as good reach to the younger generation, which is one reason why the partnership is strong and we are able to do a lot of things in common.”
Making a statement for Jumia Nigeria on the coming together of both companies was Managing Director, Miss Fatoumata Ba, who stated that Jumia has always been in the habit of engaging in win-win partnerships that turn out favourable for both parties and that this would be yet another confirmation of this.
According to her, Jumia employs the ‘let’s-grow-together’ strategy where they build the brand partnered with at the same time and in the same way as they would build theirs.
The Wiko brand launched in Nigeria in October last year with its array of phones which includes Highway, its flagship, Highway Signs, Rainbow, Bloom, Lenny, Sunset, Fizz and Goa, along with feature phones, Kar-3, Riff and Lubi-3.
All the Wiko models are approved by the Nigerian Communications Commission (NCC).

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Ihesiulo Grace

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