Agya Appiah Bitters Limited, a leading manufacturer of alcoholic bitters in Ghana, has announced its official entry into the highly competitive Nigerian Alcoholic Bitters market, saying it is ready to take the market by storm. The Nigerian market boasts of a host of Bitters brand coming
Brands and Marketing
The fall of the price of crude oil at the international market, has made every oil producing nation of the world begin to look inward on how to generate more revenue and provide an enabling environment for brands to succeed – Nigeria is not an exception. GODWIN ANYEBE writes Brand building in the marketing communication […]
Fuji music will once again take centre stage as Goldberg, a lager beer brand from the stable of Nigerian Breweries Plc is set to put the music on the global map as the third edition of Fuji T’o Bam (a Fuji talent hunt show) begins. Fuji T’o Bam is an indigenous music activation platform of […]
Eight lucky winners of one million naira each have emerged from the just concluded Lucozade and Ribena ‘Big Cash Give Away’ promo. The eight lucky winners, Glory Idoda, Henry Oboro, Jude Nwosu, Tomide, Osawe Valentina, Akan Essinwang, IbeEjike and James Etukpo were randomly selected via electronic draws which were held at the GSK Head office […]
As part of activities to mark the 5th edition of the most progressive and interactive mobile focused event in Sub-Saharan Africa, Mobile West Africa Conference, the Managing Director of Kaymu Nigeria, Evangeline Wiles will join other panellist to discuss the future of the mobile industry in Africa on the 22nd of April,2015. The two day conference […]
MTN Business, the business-to-business unit of MTN Nigeria, has urged Microfinance Institutions (MFIs), to embrace cost-effective and operationally efficient solutions in the management of their businesses in a bid to boost their operations of helping them to reach out to the country’s unbanked and financially underserved population. This formed the focus of a recently
In order to continue to deliver on its brand promise, Fanta brought its world of fun to consumers during the last Easter holiday. The exciting, fruity drinks were sampled at various locations in Lagos and Ibadan, including the Dreamworld Africana, Ibeju- Lekki; Ikeja City Mall, Palms Mall, Victoria Island; Onikan City Mall, among others. The […]
Entries for this year’s edition of the prestigious Promasidor Quill Awards; organised by Promasidor Nigeria is scheduled to close at midnight on April 30th 2015. Journalists, who are yet to submit their entries have thus been advised to complete their application process before the deadline. The call was given by the Head of Legal and […]
Nigerian Breweries Plc stormed the ancient city of Ibadan recently with the Trade Launch/unveiling of its new product, Ace Roots to traders, distributors, retailers, entertainment spot operators and teeming consumers in the Ibadan, Oyo, Ogbomosho, Oshogbo, Ilesha/Esa-Oke trade zone. Speaking at the launch of the new product, the company’s Zonal Business Manager – West,
In order to continue to deliver on brand promise, Chi Limited, the maker of Hollandia Evaporated Full Cream Milk has added 25 per cent extra milk to the brand. According to Managing Director, Chi Limited’s Mr. Deepanjan Roy, the product is designed to provide consumers with creamy, great tasting, highly nutritious and affordable evaporated […]
To further consolidate on its tradition of celebrating the dynamism of marketers and advertising agencies making giant strides in the Nigerian economy, One of Nigeria’s leading brands and marketing publication, Marketing Edge, is set to hold two high profile events. They are a National Marketing Stakeholders Summit and Brands and Advertising Excellence Award. Both events
Telecommunications service provider, Airtel Nigeria, has taken another major step to redefine the telecoms landscape as it now offers its customers four SIM cards for just N100. This was recently unveiled with the launch of Smart Connect, a flagship product in its Smartphone Network promotion, which offers Nigerians up to 200 percent bonus to […]
