Lucozade, Ribena Reward Loyal Consumers
Eight lucky winners of one million naira each have emerged from the just concluded Lucozade and Ribena ‘Big Cash Give Away’ promo. The eight lucky winners, Glory Idoda, Henry Oboro, Jude Nwosu, Tomide, Osawe Valentina, Akan Essinwang, IbeEjike and James Etukpo were randomly selected via electronic draws which were held at the GSK Head office in Ilupeju, recently in Lagos.
Speaking at the event, Group Product Manager, GSK Consumer Nigeria Plc, Aigbeme Momoh, congratulated the winners on their big win and explained that the promo was essentially created to reward consumers for their loyalty.
According to him, “Lucozade and Ribena are credible and nutritious health drinks that have been in the Nigerian market for over 40 years. Needless to say, these drinks have had a very good heritage and enjoyed decades of loyalty especially with Nigerian consumers. The ‘Big Cash Give Away’ promo is our own way of thanking our consumers for their patronage over the last 4 decades, and also to restate our commitment to keep producing quality brands.”
Also speaking , the Chief Planning Research & Statistics Officer,Consumer Protection Council (CPC), Ms. Susie Odiete-Onwuka, who witnessed the draw, attested to the transparency in the handling of the draws leading to the emergence of the eventual winners.
According to her, “We at CPC advocate the use of electronic draws for promos and we are glad that GSK has complied with that process. The transparency and forthrightness displayed at the draws will go a long way in strengthening consumer confidence between GSK and its loyal consumers.”
One of the winners, Henry Oboro expressed profound gratitude to GSK for fulfilling its promise to reward loyal consumers in the Lucozade Ribena for keeping to its word. His words; “GSK Consumer Nigeria Plc is indeed a credible company, I am so glad to be a proud winner of N1 million for participating in the promo. I have always bought Ribena for my 20 months old baby and that what was made me participate. I am happy I won in this promo and I promise to keep buying Ribena for my son for the next 2 years.”
A total of 14 million naira was given out as 8 winners of N1,000,000 each and 600 winners of N10,000 each emerged. The promotion which was specifically designed to reward new and existing Nigerian consumers who purchase Lucozade and Ribena drinks offered all participants the opportunity to win the grand prize of one million naira each week.
