FG commits to making Yauri festival global brand – Minister
The federal government on Saturday expressed the commitment to make the Yauri Boat Regatta and Cultural Festival a global brand to attract domestic and international tourists.
Minister of Information and Culture, Alhaji Lai Mohammed, dropped the hint at the 2020 Yauri Annual Regatta and Cultural Festival, held in Yauri Local Government Area of Kebbi state.
Mohammed also said the ministry is committed to ensuring that Yauri and other festivals get their pride of place on the global calendar of festivals like the Rio Carnival in Brazil, the Festival of Colours in India, Oktoberfest in Germany, Carnival of Venice in Italy and the Lantern Festival in Taiwan.
He said the well packaged festivals, which showcase the rich culture of the people from north to south and east to west can contribute immensely to the nation’s economic and social development.
“This explains why we at the Federal Ministry of Information and Culture have made it our policy to support our festivals by not only attending them, but by also helping to raise their profile through massive publicity.
“I am therefore, here today
with a number of media organisations as
part of the efforts to showcase the Yauri Regatta Festival to the
world.
“We will not only showcase it
in the traditional media, we will
showcase it in the social media, which has no national boundaries. We will make
sure that the world gets to know about the pomp and
pageantry of the Yauri Rigata Festival,” the minister said.
Mohammed disclosed that the ministry is in the final stages of publishing a calendar of national festivals that would contain the various festivals in the country and the dates on which they are held annually.
