APCON cautions media against harmful political campaign, advertisement

The Advertising Practitioners Council of Nigeria (APCON) on Wednesday advised the media to be professional in information dissemination and abide by the prevalent laws guiding political campaign advertisement.

The Acting Registrar, APCON, Mrs Ijedi Iyoha, who gave the advice at a news conference in Abuja, said that role of the media was to ensure that the interest of a united Nigeria was paramount and unquantifiable.

She tasked various media outlets to ensure their platforms were not used as driving channels to bring unwholesome political campaign advertisements to Nigerians.

Iyoha said that APCON was charged with the responsibility of ensuring that advertisement conformed to the prevailing laws of the federation as well as the code of ethics of advertising.