Ace Roots Debuts in Ibadan

Nigerian Breweries Plc stormed the ancient city of Ibadan recently with the Trade Launch/unveiling of its new product, Ace Roots to traders, distributors, retailers, entertainment spot operators and teeming consumers in the Ibadan, Oyo, Ogbomosho, Oshogbo, Ilesha/Esa-Oke trade zone.
Speaking at the launch of the new product, the company’s Zonal Business Manager – West, Opeyemi Oluwalusi, said Ace Roots is a product of painstaking research and response to consumers’ retailers and distributors’ demands and the result of Nigerian Breweries Plc’s in-depth consultations with critical stakeholders before its intervention in the herbal mix section of the beverage drink market.
“At Nigerian Breweries Plc., we love to respond to consumers’ demands. You will bear me witness that your feedback from consumers and critical stakeholders have continued to play critical roles in our decision making process. When our competitor came up with her brand sometimes last year and stakeholders like you and our teeming consumers started asking when is Nigerian Breweries going to come out with her own brand of herbal mixture drink?”
“We responded by appealing to you to exercise patience as we need time to carry our proper research and consultation with you (retailers, distributors), including teeming consumers and other critical stakeholders before we can make a decision. The reconsumerssult of that painstaking research and consultation is what we are launching and unveiling to you here today – Ace Roots,” he said.
Speaking further in his presentation to the crowd of traders, retailers, bar operators, distributors and consumers that thronged the Ibadan Civic Centre venue of the Trade Launch in Idi-Ape area of the sprawling ancient Yoruba city; Oluwalusi stated that Ace Roots is produced with the, wellbeing and welfare of the consumer in mind.
“Ace Roots takes the health, wellbeing and even the pocket of the consumer into serious consideration before it debuts. The herbal mix comes with the lowest sugar content in the Nigerian market today. Whereas there are herbal mixtures with as much as five cubes of sugar, Ace Roots has very low sugar content of just one cube of sugar. Aside this, Ace Roots is made with actual herbal juice extract from age-long roots, leaves and herbs.
“Its alcoholic content is moderated at six per cent, that’s a little higher than lager beer and slightly lower than stout beer beverages. More importantly, Ace Roots is entering the market with great value that takes the consumers’ purse into serious consideration. I can assure you that Ace Roots will not bore holes into your pockets,” he assured.