Shoprite’s business adding value to local products, entrepreneurships

Shoprite Nigeria, continues to reaffirm its commitment to locally manufactured products with its ‘Made- in- Nigeria’ initiative, which has benefited local producers and customers alike.

The majority of products sold by Shoprite Nigeria are sourced locally and by pledging to stock even more local produce across its twenty three stores, Shoprite is highlighting its commitment to the growth of the Nigerian economy.

‘Made in Nigeria’ includes a series of quarterly gatherings, where local manufacturers can network and showcase their goods. These gatherings have helped strengthen the relationship between Shoprite and local manufacturers, and have enabled manufacturers to identify new markets for their products.

Speaking on this development recently in Lagos, Managing Partner at Integrated Factory Foods, Akhibi Onoke, “said that the benefits of being able to sell Naija Sweet Rice in Shoprite stores has risen with empirical evident.”

Onoke, who started supplying to Shoprite four months ago, said: “The big advantage for us is that our products are available in twenty three stores nationwide, which increased our market and provided us with growth opportunities. The fact that people see the goods in Shoprite gives us a level of credibility. We are gaining a lot of mileage from that and the exposure to the retailers customer base is definitely working for us.”

Entrepreneur and Managing Director of Pally Agro Products, Anwuli Onyeagu, who makes Banga fresh palm fruit extracts, has been a part of the Shoprite ‘Made in Nigeria’ initiative for over three months. She said sales volumes of her products increased by over 40% during the period.
Shoprite is confident that ‘Made in Nigeria’ would boost local suppliers and helps grow the economy.