February 28, 2025
Brands and Marketing

Chivita offers refreshing boost for complete breakfast

Chivita 100% fruit juice has launched Breakfast with Chivita100% television advertisement. The campaign is meant to drive awareness for a complete healthy breakfast.

The television commercial engages consumers by portraying internationally renowned football stars like Wayne Rooney, Juan Mata, Marcus Rashford and Eric Bailly having glasses of Chivita 100% as part of their complete breakfast meal for an active day.

Speaking on this development recently in Lagos, Head of Marketing, Chi Limited, Probal Bhattacharya said; “Breakfast gives us all a chance to start each day with a healthy and complete meal.

Chivita 100% fruit juice is a convenient, delicious and nutritious beverage to complement breakfast. Through our new breakfast with Chivita100% campaign, we have reiterated the value of Chivita 100% as a healthy breakfast addition.

Chivita 100% offers active and health-conscious consumers a range of refreshing and nourishing fruit choices for a complete breakfast diet”

According to him, “whatever the combination, a breakfast meal will not be complete without a complement of fruit or Juices as it provides important nutrients for overall health.

They are an important part of a healthy breakfast because they are excellent sources of minerals, vitamins and fiber.

Nutritionist recommend daily intake of 100% fruit juices to complement fruits because they are made from real natural fruits and offer the range of nutrition benefits whole fruit offers.

100% fruit juice like Chivita 100% makes it easier to try a variety of colourful fruits as part of a complete breakfast throughout the year”

“For instance, including a glass of Chivita 100% fruit juice each day, as part of a healthy and varied breakfast diet, is a great tasting way to improve intake of important nutrients which are vital for wellbeing.

Each glass of Chivita 100% fruit Juice is a powerhouse of anti-oxidants, essential minerals, vitamins, and phyto-nutrients that can provide long term benefits for your health.

With no preservatives, no added sugar, no artificial colour, Chivita 100% fruit Juice is a perfect addition to breakfast as it is easy to digest” he said

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