10 Most Exceptional Marketing Professionals In Nigeria in 2023

2023 marked a transformative period in marketing, where creativity, analytics, and strategic foresight converged to redefine industry standards.

Digital Marketing Professionals (DMP) recognises and announces a list of Exceptional Marketing Professionals for the year 2023.

These marketing professionals stood out for their innovative approaches, significantly influencing the sectors.

Their strategies not only promoted tech solutions but also changed how products and services are perceived and adopted across the nation.

Their outstanding resilience, dedication, and innovation in a year marked by tough and challenging economic conditions, and characterized by sweeping transformations in marketing. This list contains :

1. Abimbola Ogundiran: He is recognised for her strategic digital marketing initiatives, Abimbola has been instrumental in crafting campaigns that resonate with Nigerian tech consumers, promoting Playhouse’s tech-related projects with creativity and impact.

2. Ololade Otusanya: She is a Digital Marketing Manager. Ololade has revolutionized tech services in Nigeria, particularly through innovative use of social media and digital platforms to enhance customer engagement and service adoption.

3. Michael Akintayo: Michael is a data-driven marketing and sales professional. He has leveraged his expertise to drive success, focusing on data-driven marketing strategies that have helped gain traction in competitive markets.

4. Ized Uanikhehi: Best known as the CEO/Founder at Zedi Africa. Ized’s focus on sustainability and digital inclusion has led to campaigns that not only market tech but also address societal needs, significantly impacting Zedi Africa’s footprint in the tech sector.

5. Ayobami Abiodun: Co-founder/Head of Marketing/ Growth at Finxpire. Ayobami has transformed marketing at Finxpire by integrating tech solutions into marketing strategies, driving user acquisition and retention through innovative digital campaigns.

6. Bukayo Ewuoso: He is the Product Marketing Manager at Eskimi. Bukayo’s strategic marketing has been key in positioning Eskimi’s products in the Nigerian market, emphasizing user experience and tech adoption in advertising solutions.

7. Faruna Godwin: He’s a Marketing Manager. Godwin has been pivotal in crafting digital strategies that align with the tech-forward vision, enhancing brand visibility and consumer interaction through tech platforms.

8. Ebube Victor Okechukwu: He is the Head of Social and Digital Media at United Bank for Africa PLC. Ebube has modernized UBA’s approach to digital marketing, using technology to reach and engage with a tech-savvy demographic, significantly increasing the bank’s digital footprint.

9. Ojie Ehianeta: Known as Digital Marketing/Media Manager at Pernod Ricard. Ojie’s work in digital marketing has brought a tech-centric approach to Pernod Ricard’s branding, utilizing data analytics and digital storytelling to connect with consumers.

10. Daniel Chukwu: He is the Digital Lead at Yellow Brick Road Lagos. Daniel has been at the forefront of using digital marketing to bridge traditional and modern tech in advertising, making significant strides in how tech products are marketed in Nigeria’s complex consumer environment.

These ten marketing professionals have not only adapted to but have also actively shaped the marketing scene in Nigeria during 2023. Their innovative approaches have set new standards for marketing, driving both awareness and adoption of technology across various sectors in Nigeria.

Chief Raymond Afolade, President, the Digital Marketing Professional Association, remarked that 2023 marked a pivotal year in the dynamic world of marketing.

Experts had anticipated significant technological and marketing evolutions, which indeed materialized.

The tech industry was especially instrumental in driving the transformation of marketing strategies as businesses navigate this changing environment.

The top 10 Recognition acts as a stage to highlight and celebrate visionary leaders who have adeptly manoeuvred through the evolving industry while significantly enhancing their fields with their contributions.