Trophy Lager Launches 5-aside Tourney, Unveils Ambassadors
Trophy lager, a leading quality beer brand and one of the national treasures from the stable of International Breweries Plc has launched a 5-aside football tournament.
The launch, which took place at the Fun Turf in Lekki, marks the beginning of a 10-week long soccer contest put together by International Breweries, makers of Trophy lager.
The event is expected to cover four states: Lagos, Ogun, Osun and Oyo with the team recruitment while the super fans of Trophy Lager beer will be selected nationwide. After the knock-out stages which will hold in all participating states, the semi-finals and finals will take place in Lagos State.
The winning team will go away with N5 million and qualify for the all-expense paid Africa 5 tournament regional finals in Tanzania.
The championship is open to all customers of Trophy Lager beer as interested players will be recruited as 10-man teams through accredited bars across the four states.
The tournament will kick-off with the teams representing their communities in a round-robin stage, after which winners will proceed to the knock out stages. The 10-week-long campaign will produce a final winner by May 12, 2019.
Speaking at the launching ceremony, BU President West Africa, International Breweries, Annabelle Degroot, said, “At International Breweries, we put our customers first and strive to give them all round value whether in an experiential manner or otherwise. That is why we are happy that the Trophy 5-a-side Field of Honour tournament will resonate well with our people who are also football lovers.
Shedding more light on the tournament, Marketing Director, International Breweries, Mrs Tolu Adedeji, said, “We all know that Nigeria is a football-loving nation and the Trophy 5-a-side Field of Honour campaign is not just another soccer tournament.
It is designed to create an opportunity for our customers to celebrate and represent their communities. She added that the unique tournament is also designed to tap into the passion many Nigerians have for soccer as they enjoy the beer they love.
The highpoint of the launch was the novelty match between IB Plc team and Sports Writers Association of Nigeria, SWAN, team.
