Subscription-based businesses live and die by retention. It’s easy to celebrate new signups, but if customers aren’t staying long enough to cover acquisition costs, the business isn’t growing, it’s treading water. Many companies assume churn is inevitable, that a certain percentage of customers
Afrinvest Asset Management Ltd, a subsidiary of Afrinvest (West Africa) Ltd, has launched the Afrinvest Plutus Fund, a simple and affordable saving solution designed for all classes of income earners with a minimum subscription of N5,000. The Afrinvest Plutus Fund is an open-ended money market unit trust scheme approved by the Securities & Exchange Commission […]