Business News

Access Bank wins big at 2018 SERAS CSR awards

Ihesiulo Grace 4 December 2018 0

In recognition of its exploits and outstanding success in Corporate Social Responsibility and Business Sustainability, Access Bank Plc. emerged the biggest winner with four awards, including the most responsible business in Africa at the annual SERAS CSR Awards. Access Bank also won other

Brands and Marketing

Understanding Corporate Social Responsibility , social marketing

Ihesiulo Grace 15 January 2018 0

The concept of corporate social responsibility (CSR) and social marketing has become a subject of debate among stakeholders. While it is believed in some quarters that CSR is a corporation’s initiatives to assess and take responsibility for the company’s effects on environmental and social wellbeing, social marketing aim mostly to transform habits and attitudes

Brands and Marketing

CSR: The role of good governance, policy reform, sustainable development

Ihesiulo Grace 29 October 2017 0

Corporate social responsibility (CSR) does not benefit the company’s relationship with its employees and consumers alone, but it is also an important element in corporate strategy. However, CSR theory has ignored the implications of differences in government. Most studies on CSR in Nigeria is typically characterized as being individualistic. The governing philosophy

Brands and Marketing

CSR:Profitability, social responsibility and organisational leadership—- Report

Ihesiulo Grace 20 August 2017 0

With corporate social responsibility initiatives gaining traction, some progressive companies are going beyond volunteerism, linking profitability with social responsibility and embedding these goals in their core mission statements. When organisations include social responsibility programmes within their leadership development efforts, it results in a positive impact on

Brands and Marketing News

Using CSR to grow brand affinity

Ihesiulo Grace 27 March 2017 0

All over the world, one of the ways of brand building is centred on building connections with society through Corporate Social Responsibility initiatives. Corporate Social Responsibility initiatives create brand affinity in the minds of the larger society. It does not only have the concern of brand equity awareness among the larger society, but also leads […]

Tech

Glo Restates Commitment to Social Responsibility

Ihesiulo Grace 7 May 2015 0

National Telecoms Company, Globacom has, once again, restated its commitment to corporate social responsibility in Nigeria.   The company also expressed its readiness take on civic and social projects that would have direct and significant positive impact on the lives of youths in various communities across the country.   Globacom Business Director, Lagos State