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How brands use advertising to target children for increased sales

Why brand communication is important in times of crisis

Children are usually subtle and attracted to anything beautiful and convenient to them especially when it passes messages, related to their homes, schools and leisure times. Children represent essential demographic to marketers because in addition to their own purchasing power, they also influence their parents’ buying decisions and are the adult consumers of the future. […]

Eat Drink Festival to hold in Abuja

Mutiat Alli – Lagos Ahead of its sixth edition, organisers of Nigeria’s premier food and drink festival, ”Eat Drink Festival” have revealed that this year’s edition of the festival will hold for the first time in Abuja having successfully executed five editions in Lagos. Aimed at promoting and growing the small scale businesses, the co-founder […]

Nestle launches new seasoning cube, Maggi Naija Pot

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In its continued effort to ensure good nutrition for Nigerians, Nestlé Nigeria Plc, has launched a new food seasoning cube, the “Maggi Naija Pot”, to amplify the authentic Nigerian essence of food. It also announced its Maggi Simply Good with four commitments at the product launch in Sagamu, Ogun State recently. Speaking at the launch, […]