Indomie noodles. Archives - DAILY TIMES Nigeria

Brands and Marketing Features

How brands use advertising to target children for increased sales

Ihesiulo Grace 25 September 2019 0

Children are usually subtle and attracted to anything beautiful and convenient to them especially when it passes messages, related to their homes, schools and leisure times. Children represent essential demographic to marketers because in addition to their own purchasing power, they also

News Nigeria

Dufil donates 4,000 cartons of Indomie to NAF

Ihesiulo Grace 24 July 2017 0

The Nigerian Air Force (NAF) humanitarian efforts in the North East recently received a boost when Dufil Prima Foods Plc., makers of indomie instant noodles; Indomie, donated 4,000 cartons of Indomie Noodles worth over ten million naira for onward transfer to Internally Displaced Persons (IDPs). The donation was presented by the Managing Director, Dufil Prima […]

Business

Dangote Flour divests from Noodles, cedes assets to Dufil

Ihesiulo Grace 19 April 2017 0

As part of its regular business portfolio review, Dangote Flour Mills (DFM), has exited its noodles business as it does not consider it strategic. The company has sold the assets of Dangote Noodles to Dufil Prima Foods, makers of Indomie noodles. To smoothen the transition, DFM has offered Dufil the use of some of its […]

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