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Indomie noodles.

NAFDAC denies involvement in recalling vegetable noodles by French authority 

The Management of the National Agency for Food and Drug Administration and Control (NAFDAC) said it is not involved in  the recall of Indomie Noodles Vegetable Flavour by the French Authority (Rappel Conso of France) on account of the presence of undeclared allergens, specifically milk and eggs, which may pose significant health risks to consumers […]

How brands use advertising to target children for increased sales

Why brand communication is important in times of crisis

Children are usually subtle and attracted to anything beautiful and convenient to them especially when it passes messages, related to their homes, schools and leisure times. Children represent essential demographic to marketers because in addition to their own purchasing power, they also influence their parents’ buying decisions and are the adult consumers of the future. […]

Dufil donates 4,000 cartons of Indomie to NAF

The Nigerian Air Force (NAF) humanitarian efforts in the North East recently received a boost when Dufil Prima Foods Plc., makers of indomie instant noodles; Indomie, donated 4,000 cartons of Indomie Noodles worth over ten million naira for onward transfer to Internally Displaced Persons (IDPs). The donation was presented by the Managing Director, Dufil Prima […]

Dangote Flour divests from Noodles, cedes assets to Dufil

As part of its regular business portfolio review, Dangote Flour Mills (DFM), has exited its noodles business as it does not consider it strategic. The company has sold the assets of Dangote Noodles to Dufil Prima Foods, makers of Indomie noodles. To smoothen the transition, DFM has offered Dufil the use of some of its […]