FMCG brands are better-placed to weather the storm finds Warc, while the global economy is set to fall into recession and the advertising market likely to follow in the first half of this year. The Purchasing Managers’ Index (PMI) – a monthly survey of trading conditions among purchasing
…opens 38 digital hubs, content studios in one year Godwin Anyebe Unilever, an FMCG company has increased its brand and marketing investment (BMI) by 1.7 per cent in 2019 to €7.27billion (£6.33bn), according to its annual financial report – an increase of €122million. The rise in BMI is significant because Unilever, one of the world’s […]