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Etisalat Nigeria

How brands use advertising to target children for increased sales

Why brand communication is important in times of crisis

Children are usually subtle and attracted to anything beautiful and convenient to them especially when it passes messages, related to their homes, schools and leisure times. Children represent essential demographic to marketers because in addition to their own purchasing power, they also influence their parents’ buying decisions and are the adult consumers of the future. […]

How 9Mobile lost over 200,000 subsribers in one month – NCC

Ladesope Ladelokun One of the telecommunications operators in the country, 9Mobile has lost 237,973 subscribers between June and July of 2019, the Nigerian Communications Commission (NCC) latest report has revealed. The struggle continues for 9Mobile as the number of its subscribers fell for two years straight since the change of ownership from Etisalat Nigeria in […]

Senate probes Etisalat’s $1.2bn loan

senate

Moves to avert economic shock Olufemi Samuel, Abuja The $1.2 billion debt crisis rocking Etisalat Nigeria took the attention of the Senate on Tuesday as it resolves to investigate the management and utilization of the loan facility obtained from the 13 Nigerian banks by the telecommunications’ company. The Senate Committees on Banking; Communications; Capital Market, […]

Access Bank takes 30% haircut on its 9Mobile loan, insists Etisalat UAE still has obligation

Nigeria’s Access Bank said Wednesday it had booked a 4 billion naira ($13 million) impairment on its loan to troubled telecoms firm 9mobile, formerly known as Etisalat Nigeria. Herbert Wigwe, Access Chief Executive said the bank had a direct exposure of 11 billion naira to 9mobile, as well as an exposure of 35-39 billion naira […]

NCC, Operators, Others Set for NITRA’S Innovation Seminar

  Stakeholders in the nation’s telecoms sector are set for an industry seminar aimed at charting the way forward in deepening the level of local innovations development in the nation’s telecoms industry. The event, a brainchild of the Nigeria Information and Communication Technology Reporters’ Association (NITRA), is the maiden edition of the Quarterly Telecoms Seminar […]