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Dufil Prima Foods

How brands use advertising to target children for increased sales

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Why brand communication is important in times of crisis

Children are usually subtle and attracted to anything beautiful and convenient to them especially when it passes messages, related to their homes, schools and leisure times. Children represent essential demographic to marketers because in addition to their own purchasing power, they also influence their parents’ buying decisions and are the adult consumers of the future. […]

Dangote Flour divests from Noodles, cedes assets to Dufil

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As part of its regular business portfolio review, Dangote Flour Mills (DFM), has exited its noodles business as it does not consider it strategic. The company has sold the assets of Dangote Noodles to Dufil Prima Foods, makers of Indomie noodles. To smoothen the transition, DFM has offered Dufil the use of some of its […]