DSTV, other cable TV brands in Nigeria cannot afford to be complacent, as Cord cutters gain ground in America
Nigerian-American Head of IT Asset Management, Mott MacDonald, USA, Chris Tunde Odediran, in an interview with Mike Bamigbola, Brand Times anchor, dissects the emerging trend of cord-cutting in television broadcasting, the gains to the viewers, the threats to cable TV brands, the challenge to media planners and brand managers, and what all parties must do, […]

