Following a good performance in 2019, and a promising start to 2020, UK ad spend, has halted its over a decade of growth in the digital AD spend, recording decline across all categories this year – the first time since the advent of digital. Total advertising expenditure rose 6.9 per cent in 2019 to a record […]
The Managing Director of Maxifund Securities Limited, Mazi Okechukwu Unegbu, has advised Nigerian banks to grant their debtors who had suffered huge losses in the aftermath of COVID-19, a generous leeway that would enable them to bounce back and be able to settle their credit obligations. Unegbu also advised the operators of the banking industry […]
FMCG brands are better-placed to weather the storm finds Warc, while the global economy is set to fall into recession and the advertising market likely to follow in the first half of this year. The Purchasing Managers’ Index (PMI) – a monthly survey of trading conditions among purchasing managers in private sector companies – for […]