Business

Sterling Bank honours Adesanya, bows out after 30 years

Ihesiulo Grace 11 December 2017 0

Sterling Bank Plc celebrated Mr. Lanre Adesanya, Executive Director, Corporate and Institutional Banking, who recently retired from the bank after a 30 years’ journey for his meritorious service. The retirement dinner was graced by directors, senior executives, shareholders, business associates

Brands and Marketing

How stakeholders ‘activities impact CSR

Ihesiulo Grace 27 November 2017 0

Corporate Social Responsibility (CSR), has become one of the standard business practices all over the world. For companies committed to CSR, it means kudos and an enhanced overall reputation – a powerful statement of what they stand for in an often cynical business world- to their unique role. The establishment of a CSR strategy (sometimes […]

Brands and Marketing

Between corporate social responsibility and national development

Ihesiulo Grace 20 November 2017 0

All over the world, the role of Corporate Social Responsibility (CSR) towards national growth and development is not only important to members of communities alone but to brand owners as well. Besides a universally accepted role in philanthropic work of corporations, CSR projects are today achieving greater sustainability in their efforts resulting in growth and […]

Brands and Marketing

How corporate governance affects social responsibility

Ihesiulo Grace 12 November 2017 0

Corporate social responsibility, which is critical to business owners and the communities at large has suffered lots of setback in Nigeria. This, many attribute to failure of corporate governance in a society which practices are essential to achieving and maintaining public trust and confidence. Analysts believe that what is happening in Nigeria more often than […]

Sports

Ejidike tasks FG, Corporate Nigeria ahead Russia 2018

Ihesiulo Grace 1 November 2017 0

Nigeria’s Pillar of Sports, Chief Donatus Ejidike, has expressed delight at the Super Eagles qualification for Russia 2018 FIFA World Cup and called on the Federal Government and Corporate Nigeria to team up together in the provision of the needed funds to ensure the team’s success at the Mundial. He further hailed the team spirit […]

Brands and Marketing

CSR: The role of good governance, policy reform, sustainable development

Ihesiulo Grace 29 October 2017 0

Corporate social responsibility (CSR) does not benefit the company’s relationship with its employees and consumers alone, but it is also an important element in corporate strategy. However, CSR theory has ignored the implications of differences in government. Most studies on CSR in Nigeria is typically characterized as being individualistic. The governing philosophy

News

Kaduna Electric to retain corps members

Ihesiulo Grace 26 October 2017 0

Kaduna Electric is set to give automatic employment to youth corps members who have demonstrated outstanding performance during their service year with the company. The Managing Director/CEO Engr Garba Haruna stated this while addressing the outgoing Batch B, Stream A NYSC corps members who served with the company at the company’s premises in Kaduna. The […]

Brands and Marketing News

Using CSR to grow brand affinity

Ihesiulo Grace 27 March 2017 0

All over the world, one of the ways of brand building is centred on building connections with society through Corporate Social Responsibility initiatives. Corporate Social Responsibility initiatives create brand affinity in the minds of the larger society. It does not only have the concern of brand equity awareness among the larger society, but also leads […]