Event branding is more than just a logo and a tagline; it’s about creating a cohesive and memorable visual experience that communicates the event’s purpose, values, and atmosphere. Whether you’re designing for a corporate conference, a music festival, or a wedding, cohesive branding helps establish the event’s identity and ensures attendees have a seamless and […]
Branding is the marketing practice of actively shaping your brand. It creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. World’s best 100 CEOs: Why Africans were not recognized Branding is important because not only […]
It was a gathering of experts in the field of marketing communications recently in Lagos. Their mission was to cross fertilize ideas on how SMEs can deploy branding to success. The event was meant to mark the 10th anniversary of USP Brand2Wealth seminar, aimed at teaching young business owners, the impetus to win in the […]