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Brand Marketing

How to create authentic brand story that actually improves trust

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Dangote, MTN emerge 2019 most valuable brands in Nigeria

Storytelling is all the rage. More and more brands are comprehending the power of stories to transform their presence and identity. Iconic brands such as Disney and Coca-Cola have long realised the power of their brand story to build a connection with their audience. Companies like Apple possess brand stories that are legendary in their […]

Brand Marketing: Be Bold, Take Risks, Evoke Emotion

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Building and sustaining a brand from the ground up can very difficult and labor intensive. Getting your name out there can feel like an impossible task, especially in an economy crowded by many people selling the same services or goods that you do. So how do you differentiate yourself? What makes you any better than […]