News

How to say no to Unemployment by building a brand-Oyetayo

Ihesiulo Grace 8 July 2024 0

Are you currently unemployed and feeling a bit lost? Don’t worry, because this is actually a great opportunity for you to build your own brand. Instead of focusing on finding a job, why not focus on creating something that is uniquely yours? Building a brand is like building your own

Brands and Marketing

How brand packaging affects pricing

Ihesiulo Grace 29 November 2017 0

All over the world, the issue of brand packaging is not new to brand handlers. On its face value, packaging is a deliberate investment in product presentation, preservation, display and differentiation. For cost accounting, the interest stretch from its implication on basic cost to the total project cost outlay, through its implication on sales and […]

Brands and Marketing

BJAN’s 5th annual brands and marketing conference moves to Enugu

Ihesiulo Grace 1 November 2017 0

….Gov Ugwuanyi expected The Brand Journalists Association of Nigeria (BJAN) the umbrella body for all journalists who cover the Integrated Marketing Communications sector in the country is set to hold its 5th Annual Brands and Marketing Conference in Enugu State, Nigeria. The conference, which is one of the association’s major programmes for the year, is […]

Brands and Marketing

Weighing cost, benefits of brand proposition and customer’s expectation

Ihesiulo Grace 1 November 2017 0

The concept of brand proposition is not new to brand handlers. However, its application of the concept remains an uphill task before some handlers of brand. It is said that one man’s trash is another man’s treasure. Research has also shown that-no good or service is of equal value to every person, not even money […]