Business Entertainment Music

Sony Music West Africa Welcomes Oluwaseun Lloyd as new General Manager

Mutiat Alli – Lagos

As you must have read by now, Sony Music West Africa has appointed foremost music entrepreneur and now former President of Davido Music Worldwide, Oluwaseun Lloyd also known as, Banko as its General Manager.

The record company said its partnership with Banko is based on his pure love for African music and his desire to push the culture beyond the waters of the land.

The music entrepreneur horned his craft in the music business in Canada, after which he returned back to Nigeria to set up Davido Music Worldwide.

“We have no Iota of doubt that the record company is in safe and profitable hands under Banko’s management,” Sony Music West Africa said.

In sharing his plans for the company, Banko expressed determination to grow Sony Music West Africa to the next level, saying he plans to diversify the company’s business interests and woo investors.

“There is no reason why Apple, Tidal and Spotify should not have their platforms in Africa. African music is overripe for platforms like Apple and Spotify to ignore,” Banko said.

“I will not rest until the voice of every talented West African is heard on the world music stage.

From the bubbling city of Lagos, down to the Kente-dressed natives of Ghana, even to the football-governed country of Sierra Leone, let this message be passed into every nook and cranny of West Africa that Sony Music West Africa is here not just to make indigenous stars but build stars of tomorrow that would shine independently.”

On his big plans for West African artistes, Banko said: “To every young, talented West African with a dream of bringing home the coveted Grammy Awards, we say, wake up from your dreams; the time has come to turn it to reality. In a few days from now, we will be knocking on your doors; do not hesitate to open your them to us.”

In times past, Sony Music Worldwide has watched great talents such as Angélique Kidjo, Davido, Wizkid spring out of the continent.

This was why, in February 2016, the record company decided to invest in West Africa by setting up Sony Music West Africa in line with its vision to make Africa a musical repertoire centre of the world.

About the author

Ihesiulo Grace

Leave a Comment