Shoprite Unveils first brand ambassador in Nigeria

A store brand in Nigeria, Shoprite has made a policy summersault and appointed a Nigerian chef as brand ambassador. Shoprite announced a renowned Chef, Tolu Erogbogbo, who is better known as Chef Eros as the first ever brand ambassador in its 13 years in the country.

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The self-taught chef, who started selling chicken seasoned with spices to his fellow students whilst studying for degree at International Business Management, said “If you want to cook like a chef, shop like a chef.”

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Erogbogbo whose culinary journey began in school said his creativity, originality and attention to detail is what truly set him apart.

“Part of being a chef, is to know how to entertain, that’s why I choose Shoprite,” said brand ambassador.