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Why many Advertising Agencies went under – Muyiwa Kayode

Mr. Muyiwa Kayode is the CEO of USP Brand Management and author of The Seven Dimensions of Branding. In this interview with Mike Bamigbola, the DAILY TIMES’ Brand Times anchor, he dissects the essence of advertising and brand management in relation to brand marketing. Your company is positioned as Nigeria’s premier brand management consulting firm. Can you tell us how
Brands Brands and Marketing News

Female fabricator, Ukamaka Okoye seeks govt intervention to produce better brakes, clutch levers

In an interview with Nneka Nwogwugwu, Ukamaka Okoye, a mother of four children and fabricator of brake and clutch levers in Nnewi, sought government intervention to help boost her business in a male-dominated industry. We spotted you in a viral video on social media where you were interviewed by the British Broadcasting Corporation (BBC). Can you […]
Brands Brands and Marketing Technology

MTN Nigeria announces new music reality TV show ‘’Y’ello Stars’’

MTN Nigeria has announced the start of a new musical reality television show, ‘Y’ello Star,’’ two years after its popular Project Fame reality show was put to a halt. Speaking at the unveiling on Sunday, Chief Marketing Officer of MTN Nigeria, Rahul De, noted that Nigeria is blessed with a lot of talented people. MTN […]
Brands Brands and Marketing

Digital marketing is displacing traditional marketing in Nigeria – Ademilua

David Ademilua, Head of Digital Business at Classic Ads Solutions, Lagos, in an interview with Mike Bamigbola, explains how digital marketing has displaced traditional marketing in Nigeria. What is digital marketing?   I will simply say it is the use of digital channels to expose products and services. Digital channels include websites, mobile apps, phones(SMS, MMS),
Brands

Lagos Okada/Keke Ban: Gains, Pains of Brands

Following the recent ban of tricycles (keke) and motorcyles (Okada) by the Lagos state government in 15 Local Government Areas, the effects have been greatly felt by some businesses. According to Lagos State government, the new law which became effective from Saturday, February 1, 2020 is meant to ensure safe transportation in Lagos. This analysis […]
Brands

JaneMichael Ekanem Curates Fashion Showcase for President Emmanuel Macron at Landmark African Culture Celebration

Renowned Nigerian fashion stylist and creative director JaneMichael Ekanem took center stage during French President Emmanuel Macron’s historic visit to the Fela Shrine in Lagos, curating a powerful fashion exhibition that celebrated Africa’s rich cultural identity.   The event, organized by the Nigerian government and Trace TV, was a celebration of African culture