Proudly Nigerian Campaign Begins
PROUDLY Nigerian Campaign, a private sector initiative to elicit pride in resourceful Nigerians and patronage of Nigerian products and services, has flagged off.
The campaign is the brainchild of Proudly Nigerian, a non-governmental body whose mission is to “project Nigeria and Nigerians as a Brand” and generate “positive information and image about Nigeria”.
According to the promoter of the organization, Olorogun Elkanah Mowarin, the campaign will “complement the efforts of all Nigerian stakeholders who have excelled or are making positive contributions in and outside Nigeria towards the re-positioning of Brand Nigeria as the ‘Most Preferred Destination’ for individual and corporate relationships”.
Speaking with journalists in Lagos on Friday, Olorogun Mowarin stated that the Proudly Nigerian Campaign which has Excellence, Professionalism, Patriotism, Integrity, and Value-addition as its core values would identify, recognize, locate, support and celebrate businesses owned or dominated by Nigerians in the country and in the Diaspora.
The campaign would also create and sustain awareness for indigenous and semi-indigenous businesses as well as elicit empathy for their patronage, as it would in turn, stimulate qualitative competition among these businesses.
Other objectives of the campaign, according to Olorogun Mowarin, included organizing conferences, seminars, trade fairs and exhibitions, adding that Proudly Nigerian would in the process nudge the Government at all levels to provide and maintain the required infrastructure and environment conducive for business for the respective players.
In line with these objectives, the Proudly Nigerian Campaign will confer awards on deserving Nigerian individuals and organizations based on their level of exceptional feats or performance.
Olorogun Mowarin thus solicited the support of the government, corporate bodies, individuals, and well-meaning Nigerians in and outside Nigeria, to uphold the essence of the nation in this cause to project Brand “Nigeria” positively and indeed position it for continuous development for the benefit of all stakeholders.
