Promasidor Nigeria Marks International Women’s Day with Inclusive Leadership Push
Promasidor Nigeria has reaffirmed its commitment to gender inclusion and women’s empowerment as it joined the global community to commemorate International Women’s Day 2026 under the theme “Give to Gain.”
The company said the theme reflects its philosophy of building stronger institutions and communities by creating opportunities for women across its entire value chain.
According to the company, women play a central role in driving innovation, shaping strategy and strengthening operational excellence within its corporate structure and distribution network.
“At Promasidor, ‘Give to Gain’ is more than a theme; it is a philosophy that shapes how we lead, grow and create impact,” the company said, noting that women distributors, retailers and community partners continue to strengthen its nationwide market presence.
Speaking on the significance of the celebration, the Chief Executive Officer of Promasidor Nigeria, François Gillet, emphasised the transformative role women play in national development.
“Women are not just participants in development; they are drivers of transformation. At Promasidor, we believe sustainable growth is built on shared opportunity. Through access, mentorship, leadership pathways and support, we build stronger institutions, resilient communities and a more prosperous nation,” he said.
Gillet added that empowering women remains both a moral responsibility and a strategic imperative that drives innovation, operational excellence and long-term economic progress.
Beyond its internal workforce, the company acknowledged the critical role women play across its value chain as mothers, caregivers, professionals, entrepreneurs and decision-makers who influence purchasing choices for households and businesses.
As a major player in Nigeria’s food and beverage sector, Promasidor continues to leverage the reach of its popular brands, including Cowbell, Loya, Miksi, Top Tea, Onga, Twisco and Kremela, to deepen engagement with consumers nationwide.
The company said it remains focused on promoting gender-inclusive leadership and talent development, supporting female entrepreneurs within its distribution network, advancing policies that encourage work-life balance and productivity, and investing in community initiatives that uplift women and girls.
Promasidor Nigeria reiterated that investing in women delivers measurable and sustainable returns not only for businesses but also for stronger communities, thriving economies and inclusive workplaces.
The company added that as a responsible corporate citizen committed to global best practices in innovation and quality, it will continue to create long-term value for consumers, communities and the national economy while celebrating the resilience, courage and influence of women.
