Promasidor launches SunVita choco crunch to drive Nigeria’s local content initiative

One of Nigeria’s industry players in the Fast-moving consumer goods (FMCG) sector, Promasidor Nigeria Limited, has launched a new product in a bid to offer consumers more options.

The new product, SunVita Choco Crunch, comes in 40g sachet and 500g block bottom pouch with re-sealable Zip-lock which allows the product to be kept fresh even after opening.

Speaking during the product launch, which also marked the celebration of the World Cereal Day, the company’s Managing Director, Mr. Anders Einarsson emphasized some of the unique selling proposition of the novel offering, describing it as a “proudly Nigeria healthy family cereal”.

“SunVita Choco Crunch is a proudly Nigeria healthy family cereal made from locally sourced maize, soya and premium quality Cocoa powder.

It contains a branded ingredient known as NUTRI-V, a blend of 7 power packed micro-nutrients (vitamins and minerals-vitamin A, B6, B9, C, Zinc, Calcium, Iron) necessary for healthy body and brain development.

“At Promasidor we support the government initiative for local content. Our Onga brand has Soya and Cassava flour which are sourced from Nigeria. Likewise, this new SunVita Choco Crunch has Maize and Soya which are sourced from Nigeria.

We believe in growing the economy of Nigeria, as such we will continue to support every initiative of the Nigeria government regarding local content.”

On other major landmark products offering to expect from Promasidor in the year 2020, he hinted: “We have a lot coming and we shall continue to create and innovate for the teeming Nigeria consumers. We are in this business for a long haul and we surely know our onions.

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“Consumers should watch out for a big launch coming this year in the beverage segment. We believe this new beverage brand has all it takes to compete with the current competitions in the market and succeed.”

Also speaking during the launch, Head of Marketing, Mr. Abiodun Ayodeji, restated Promasidor’s commitment to offering the best to its teeming consumers at affordable prices, adding that the company would continue to support Nigerian government initiative for local content.

“Only SunVita Choco Crunch provides such a mix of an intense indulgent rich Chocolate taste and crunchiness. The launch of SunVita Choco Crunch confirms our commitment to using our unique and deep knowledge of the Nigerian market in creating nourishing and healthy foods for all,” he said.

“The reason for launching this unique product into the market is to continuously offer more options to the Nigerian consumers who desire a convenient, great tasting and healthy breakfast (and snack) cereal option both within and outside the home. Our coverage for this new product is pan-Nigeria,” he said.

Pupils and their teachers who were privileged to be invited from various schools were present at the event and they all breakfasted with the new products after an exhilarating factory tour to see how the product is made with top quality.

The students were equally privileged to be the first set of consumers to taste the new products.

They participated in a lot of exciting activities which saw them winning exciting prizes ranging from different Promasidor brands and gifts.

The activities include Sing-along and dance to the new SunVita Choco Crunch Song and writing CHOCO using the new SunVita Choco Crunch among others.