PR Firm to Partner Journalists on Capacity Building

Mediacraft Associates Lim­ited, a PRO media outfit Thurs­day met with journalists under the aegis of Commerce and In­dustry Correspondents Associa­tion of Nigeria to synergise on viable ways to enhance media content development.

In his welcome address, Mr. John Ehiguese, Group CEO, Me­diacraft stated that the partner­ship was necessary to strengthen the relationship between the two organisations, stressing that it will go a long way in reaching their target audience.

Ehiguese stated that the part­nership would also help to build up practitioners’ capacity, assur­ing that Mediacraft would use its strategic position to ensure sup­port from it numerous stakehold­ers across the country.

Earlier in his speech, Toba Agboola, chairman, CICAN, ap­plauded the Group CEO of Media­craft for identifying with CICAN and his willingness to sustain the collaboration.