Our custom designs are original boasts E4 Luxury Jewellers boss Ayodele Donye

One of Nigeria’s leading jewellers, Ayodele Donye Samson, the CEO of E4 Luxury Jewellers company, recently underscored the importance of consistency and forbearance as key ingredients of success for luxury jewellery business.

He made the point while speaking about some of the lessons he had learnt in his years of operating in the sector.

“One just has to keep pushing hard no matter the obstacles on the way which would always come in different folds and levels,” he said.

Speaking on what keeps his company ahead of the competition and helps differentiate its custom designs from others, the E4Luxury boss said: “As a customer satisfaction-oriented company, we try to keep our reputation and in this regard, respect and honour are our watchwords.”
He further said: “Our company is known for originality of products. And thus far, our expertise and focus on the creation of unique and outstanding designs have created visibility for the company by customers who wear our brands on their necks and hands.”

The jewellery business, according to him, is not without its pitfalls.
“There are many challenges in this line of business but we each navigate the challenges differently based on our experience and individual coping skills,” he said.

Ayodele Donye Samson, who started E4Luxury in 2014 and built it into a force to reckon with in the city of Ibadan, Oyo State capital, further averred that “running a business in the country is a challenge on its own which at the moment is exacerbated by economic hardship,” while noting that “no matter what the pitfall might be, adapting and adopting a coping strategy is the best thing to do.”

For the newbies in the business, the E4Luxury boss avowed that resilience is the key to success.”

“Once you fall into a particular pit, don’t sit there, stand up and keep moving. That’s what to do every time,” he counselled.