Nigerian Breweries Rewards Trade Partners

To further consolidate the motivation of its trade partners, Nigeria Breweries appreciated distributors with series of rewards for their commendable performances and efforts in Lagos recently.
Speaking at the event, Sales Director, Nigerian Breweries PLC, Mr. Hubert Eze, affirmed that partnership with key distributors and transporters was a major factor in the company’s success story which has also contributed to grow in sales volume. He stated that the merger with Consolidated Breweries Limited has further strengthened the company’s business.
According to him, “The theme of this year’s distributors’ award is ‘Partnering for Progress.’ We are in it together – for a long time and not just to make profit. Despite the challenges in 2014, we recorded a growth in volume rolling out new brands and re-launching existing brands. We thank our key distributors for their support and all that have worked together for the success of the company.”
He motivated the distributors to continue to stock and sell NB products as the company continue to expand its portfolio with products that consumers crave.
In another development, the Managing Director, Mr. Nicolaas Vervelde, who gave the overall scorecard of the company in 2014, appreciated the key distributors and transporters for their undaunted partnership during thick and thin. “In second half of 2014, the market was tougher but our partnership with key distributors made it possible that the company maintained its leadership position.”
The awardees among others include; Ifeoma Chukwuka Ligeria Limited, who went home with a trophy and a brand new Mercedes Diesel Truck to further enhance its business, Ken Maduakor and Magulf Enterprises went home with a Mitsubishi Canter Truck and trophies each.