New Payment platform’ Hollaport’ berth

Mutiat Alli

Group Executive Director of Bua Group, Kabiru Rabiu, has unveiled a completely made in Nigeria app tagged ‘Hollaport, payment and messaging mobile application for the convenience of Nigerians.

Speaking on at launch, Kabiru disclosed that the innovation of the app started about 2 years ago and was borne of the need to ease the transaction and increase financial inclusion in Nigeria.

He went on to explain that Hollaport will evolve into an expanded platform with added features that will make it exciting and extremely convenient to transfer money and make payments not only in Nigeria but throughout the African continent.

Hollaport is a multi-layered messaging and financial technology platform on which people can send and receive money using their phone contacts.

Other features on the App include airtime top-up; cable, electricity and data subscription; and pay code – a technology that enables recipient withdraws cash from an ATM without the need to have a card or bank account.

Financial Inclusion is a major issue in Nigeria, with over half of the adult population being unbanked and only a fraction of the banked using technology in their processes.

Seeing this disconnect, Hollaport Technologies aims to reduce the learning curve associated with mobile applications and has taken time to develop a lifestyle tool that can fit in all areas of life, while maintaining ease-of-use.

“The question has never been one of when, but of how– and this is the gap we intend to fill in the Nigerian market” said Micheal Olowojesiku, Hollaport’s General Manager.

Despite the simple user-interface, Hollaport is packed with features such as media functionalities where you can send photos, videos and documents. Users can request or send money within the chat area for a seamless experience and can also pay bills, utilities and make subscriptions.

Over 85 per cent of Nigerian adults own a mobile device; 103 million have an active internet subscriptions and a large percentage of this data size have a presence on social media.

Hollaport aggregates instant messaging features with financial technology to ensure the app is as relevant as it is functional.