Mamador Cooking Oil advocates healthy heart
In the spirit of the New Year, Mamador Pure Cooking Oil has urged Nigerians to make and keep sound Heart Health resolutions for the year.
The campaign, tagged ‘Pledge for Your Heart’ kicked off with activation at Ikeja City Mall, Lagos this year which is in furtherance of the brand’s Million Hearts Mission initiative which started in 2016 with a mission to actively encourage millions of consumers across Nigeria choose healthy lifestyles.
This campaign is in The Category Marketing Manager, Chioma Mbanugo explained that ‘the brand intends to strongly continue its advocacy for a nation with a healthy heart which is one of the brand’s key objectives’.
‘It is an age-long tradition for people to make resolutions at the start of every year but more often than not, people do not remember their heart while making such resolutions. The Mamador brand believes that the secret to a healthy living is closely linked to how healthy the heart is and as such our aim is to encourage consumers to make adjustments that will favour their Heart Health even as they make resolutions about their general lifestyle and living.”
In the space of one week, Mamador held a total of 10 activations in Lagos, Port Harcourt and Ibadan and the key message to everyone who participated was to make a pledge to take better care of their heart this year.
In the weeks to come, Mamador will continue to champion and advocate the cause for a healthy heart amongst Nigerians.
Mamador 100% Pure Cooking Oil is a range of premium cooking oil from PZ Wilmar Limited and it is also endorsed by the Nigerian Heart Foundation for all its heart health benefits.
