Jessica Unveils Game-Changing Book For Business Leaders
Jessica Amarachi Oku has successfully managed multimillion-dollar portfolios, optimized corporate liquidity, and driven strategic financial transformations across various organizations.
Jessica Amarachi Oku
Holding a Business Management degree from the University of Nigeria, global Certifications in Treasury, Finance and Business Analysis, and concluding an MBA in Canada, Jessica brings both academic rigor and hands-on leadership to the finance world.
Now, she’s taking her expertise beyond corporate boardrooms and into the hands of business leaders with the official launch of her new book, The Cashflow Prioritization Matrix™️. This powerful framework is built to help founders, CFOs, and entrepreneurs move from reactive to strategic money management by providing them with actionable tools to manage cash effectively and make high-impact financial decisions for business growth.
In an exclusive interview, Jessica shares the inspiration behind the book, what makes the Matrix unique, and why she believes now is the time for business leaders to adopt a more intentional, structured approach to managing cashflow.
What inspired the creation of “The Cashflow Prioritization Matrix™️,” and what core financial or entrepreneurial experiences led you to develop this system? We’d love to hear about the $10M bad investment and other real-life moments that shaped this powerful framework.
A: The Cashflow Prioritization Matrix™️ was, honestly, divinely inspired. But its practical roots go back about five years, during my time as Head of Treasury at an FMCG company. We faced a regulatory change that temporarily disrupted our collection channels and significantly reduced our cash inflows.
Yet, as you’d expect, our operating expenses and payment obligations remained unchanged. We had to immediately shift the entire organization toward a cash flow-first culture.
We held internal education sessions for all Heads of Departments (HODs), introducing them to both direct and indirect cash flow statements. To simplify it, we used analogies they could relate to – like comparing cash inflows to their salaries and expenses to personal spending – helping them understand how departmental spending decisions impacted the company’s liquidity position, whether it led to a deficit or surplus.
If we were in a deficit, we’d need to borrow and negotiate terms. If we had a surplus, we could explore strategic investments. Our goal was to ensure that even our CIO (Chief Information Officer) considered cash flow while purchasing new software, and that the GM (General Manager) of Sales prioritized cash sales over credit sales.
This strategic thinking began to yield results – our liquidity improved, and I started to see the real power of cash flow-informed decision-making. Later, when I launched my own company, ScaleUp Coaching Inc., I worked with entrepreneurs and realized many had no clear framework for making spending decisions.
Some were pouring money into things that looked good – branding, expensive tools, fancy offices but did little to move the needle on growth or profitability.
That’s when I started applying the cash flow prioritization framework to help them align spending with four key strategic objectives: Revenue generation, Cost optimization, Operational efficiency, Market competitiveness (e.g., expanding into new markets or acquiring new customers).
Most of them had been spreading cash thin across vanity projects or non-strategic areas. But once they adopted the Matrix, everything changed.
They started channeling funds into areas that directly contributed to growth, and their liquidity positions improved dramatically.
Also witnessing a $10M bad investment chasing trending products and other painful lessons played a role in shaping the Matrix, the real breakthrough came from this intersection of real-world finance, strategic discipline, and a deep desire to help businesses scale smartly.
The Cashflow Prioritization Matrix™️ is now my go-to tool for helping founders and finance leaders build resilient, growth-ready businesses.
What should readers and business owners expect from “The Cashflow Prioritization Matrix™️”? Can you share some of the key takeaways – like mindset shifts, tools, or templates – that make this book both practical and transformative?
A. Readers and business owners can expect a simple, practical, and visually powerful decision-making tool that transforms how they manage and allocate cash. The Cashflow Prioritization Matrix™️ (CPM) is designed to help entrepreneurs stop guessing and start making data-backed spending decisions using two strategic dimensions: urgency and impact on business growth. This book fosters a major mindset shift from treating cash as just a number on a spreadsheet to recognizing it as a strategic resource that drives sustainable growth. Here are some of the core takeaways: A four-quadrant matrix to categorize and prioritize business expenses; An expense audit tool, implementation templates, and step-by-step guidance; A free downloadable workbook to apply the concepts in real time; Real-life case studies from different industries to illustrate practical use; Access to a private community of founders and finance leaders applying the CPM framework to drive results and learn from one another. Together, these tools will empower founders, CFOs, and decision-makers to prioritize confidently, plan effectively, and eliminate the cash flow confusion they’ve often struggled with.
Can you walk us through your writing and development process for this framework? How long did it take to refine this system into a book, and what were the biggest insights or challenges you encountered along the way?
A. Writing this book was a 10-month journey. The final four months were especially intense during that period, I spent about two weeks each month away from my family, focused entirely on completing the book and attending a leadership program that also inspired some of the final insights. Each chapter was born out of real-world experience, client data, and spirit-led reflection. I tested the Cashflow Prioritization Matrix™️ across multiple industries – from SaaS to FMCG – and refined the framework based on client feedback and the outcomes they achieved. One of the biggest challenges I faced was simplifying a topic that’s naturally complex. Finance can be intimidating, and I didn’t want to add to the complexity. I wanted to build something that was simple, relatable, and widely applicable. So, I distilled the core decision-making into two key questions: How urgent is this expense? How impactful is it to business growth? Illustrating each quadrant of the matrix with relatable, real-life examples made the content digestible, memorable, and actionable which was the ultimate goal.
When and where is the official launch of “The Cashflow Prioritization Matrix™️” happening? Tell us about the venue, date, and any meaningful reasons behind your choice of location for unveiling this game-changing resource.
A. The official launch of The Cashflow Prioritization Matrix™️ will be held virtually on Saturday, June 28th, 2025, via Google Meet and LinkedIn Live. Full details can be found on my LinkedIn profile, Jessica Oku.
This won’t be your typical book launch, it’s going to be an immersive, hands-on experience. Attendees can expect: Live interactive demos showing exactly how the framework works in real business scenarios; Free exclusive workbooks to help implement the CPM in their businesses; A live planning tool demo that teaches how to allocate expenses across the four quadrants helping them identify what to prioritize now, plan for later, reduce, or cut entirely; Success stories from early adopters, sharing how CPM helped them scale sustainably and improve liquidity. But more than anything, this launch marks the beginning of a cash flow-first culture movement – a shift toward smarter, more strategic financial decision-making. It’s also a call to embed a cost-efficiency mindset in every organization’s DNA, where cash is seen and used as a strategic engine for growth and scale.
How does this book stand apart from your previous work or teachings in business and finance? Are there any new tools, storytelling techniques, or case studies that bring a fresh edge to this publication?
A. Absolutely. This book isn’t just another financial guide, but it’s a decision-making system. While my past work has leaned into areas like cash flow forecasting, liquidity planning, and funding readiness, The Cashflow Prioritization Matrix™️ (CPM) goes deeper. It bridges the emotional and strategic sides of business spending. One of my favorite storytelling additions is the “cash-is-blood” analogy. Just as blood carries oxygen and nutrients to every organ in the body, cash energizes every part of a business – HR, supply chain, manufacturing, marketing, sales, IT – you name it. Without blood, the body dies. Without cash, your business dies. Simple. Real. Relatable. And here’s the real game-changer: for the first time, I’ve embedded a complete toolkit. Think: A workbook; A planning tool for cash and expense allocations; Step-by-step video tutorials, and A community model to support collaboration and learning. The goal? So business owners can actually execute the framework, not just read about it. They can share wins, discuss challenges, and learn from others walking the same path.
Who is the primary audience for this book, and what kind of impact are you hoping it will have on their businesses?
This book is for the sleepless founder, the overloaded CEO or CFO, and the solo entrepreneur scratching their head over why they’re always cash-strapped, even after a great month. So, even if you’re running a startup, scaling a growing business, or managing a corporate team, if you make financial decisions, this book is for you. Especially now, when funding is harder to secure and the business climate is full of curveballs. My goal is to shift readers from firefighting to foresight. Instead of reacting to money problems when the bank balance hits red, I want business owners to be proactive to tell their money where to go before it disappears. Because if you don’t assign your cash a purpose, trust me, it’ll wander off on its own. Then you’re left wondering: “Where did all the money go?” This framework teaches business owners how to move from survival-mode spending to strategic allocation, the kind that powers long-term growth.
As the launch date draws near, what excites you the most about sharing The Cashflow Prioritization Matrix™️ with the world? Can guests look forward to any special elements during the event such as workbook giveaways, live demos, or exclusive behind-the-scenes insights?
A. What excites me most? Those “aha!” moments when a founder realizes that cutting just one unnecessary quarterly expense could free up funds for product innovation. Especially when they didn’t even realize that expense was optional! Many business owners unknowingly invest in looking good, rather than growing strong. The book draws a clear line between the two. At the event, guests are in for an immersive learning experience. Here’s what they can look forward to: Live walkthroughs of real-life case studies using the CPM tool; A close-up look at the dashboard and the matrix quadrants, showing how expenses are distributed across strategic priorities; A free practical workbook (yes, free!); Deep dives into each quadrant like Quadrant 4, where your silent cash killers hide; Behind-the-scenes stories of how the framework was born, from its 5-year foundational journey to its 10-month creation process.
I believe this book will ignite a cash flow-first culture, empowering business owners to spend wisely not just on what looks good but on what moves the needle.
