How One Nigerian Tech Entrepreneur Is Bridging Gaps Through Innovation

By Ahmed Abudulai

In an era defined by digital transformation, Nigerian entrepreneur Sam Aiyesoro is building a name as a problem-solver using technology to reshape how people live, work, and connect.

Aiyesoro belongs to a new generation of African innovators committed to leveraging technology for real-world impact. At the core of his work is a belief in technology as a bridge, one that connects individuals, businesses, and underserved communities with accessible, efficient solutions.

He is the founder of ShopNig, Ondo State first online gadget stores. Initially launched to meet local demand for electronic devices, the platform has evolved into a broad-scale e-commerce service offering a wide range of products. The transformation was driven by a growing consumer base and the rising demand for seamless, digital-first shopping experiences in emerging urban markets.

As his ventures expanded, Aiyesoro established Wiseki, a parent company that manages a collection of brands addressing challenges across sectors. Among them are Mynig Homes, a real estate solution provider; and Sekidev, a development firm specializing in app and software creation.

Each brand under Wiseki operates with a shared goal of solving problems through technology, especially in spaces where traditional approaches fall short.

Although his academic training was in education, his career path diverged early into entrepreneurship. He began exploring ways to apply technology to meet community needs, identifying pain points in service delivery, commerce, and lifestyle infrastructure. His transition into tech was driven by the realization that digital tools could not only address inefficiencies but also open new possibilities for personal and business growth.

In a country where infrastructure gaps persist and formal systems often struggle to keep pace with population growth, Aiyesoro’s businesses offer a decentralized, tech-powered alternative. His platforms allow small businesses to scale, connect with customers, and operate more efficiently, particularly in regions where traditional systems offer limited reach.

Outside the business space, Aiyesoro maintains a diverse range of interests. He is a sports enthusiast, traveler, art collector, and photography lover. These pursuits have also played a role in shaping his vision, giving him broader perspectives that influence his approach to innovation.

Aiyesoro’s career reflects a broader shift in the African entrepreneurial landscape, where young tech-driven leaders are using innovation not just for commercial gain, but to improve the quality of life for their communities. As digital adoption continues to rise across Nigeria and the continent, his ventures represent the potential for homegrown solutions to thrive in a rapidly changing global economy.

Through his leadership at Wiseki and its affiliated brands, Aiyesoro continues to contribute to a growing ecosystem of African tech enterprises with a focus on sustainability, accessibility, and real-world impact.