Nigerian-based clothing brand Hoodies and Stones founded by creative designer FADIPE Adedamola Olaniyi with the vision to ensure its continuity through every generation and also preserve African culture far beyond a particular time frame. The brand envisioned to have reached at least ten countries (both African and non-natives) before December, 2026
Another highlight that seems to favor the brand is that the creative director is not just passionate about African culture but he is also a person that has spent most of his years thriving in his African society.
Being a native of Yorubaland in Nigeria and also having experienced other African cultures firsthand, this puts him and the brand at a better advantage of pushing the African culture through the channel of fashion, far beyond its native roots and into the modern Western wear that everyone has gotten used to.
ABOUT THE COLLECTION KILIMANJARO
This collection was named after the highest point in Africa. You may not know that Mount Kilimanjaro in Tanzania is the highest point in Africa. It is as high as 19,340 feet above sea level and it’s one of the biggest challenges for professional climbers today.
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The Nigerian fashion sector has undergone a number of advancements in the last 10 years, which have attracted attention from around the world to its enormous potential. Nigerian fashion firms are now more numerous than ever and offer distinctive items that stand out from the crowd.
Like everything else in Nigeria, a sizable portion of our culture is deeply ingrained in our fashion, from locally produced fabric to apparel inspired by old-school Nigerian shops
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