Fidelity Bank out with ‘Get Alert In Millions Reloaded’ promo

Top Nigerian lender, Fidelity Bank Plc, will beginning today, Monday, September 18, 2017, embark on a road show across the country to promote its ‘Get Alert in Millions Reloaded’ campaign, aimed at encouraging savings culture among Nigerians.

‘Get Alert in Millions Reloaded’, which is the seventh in the series of promotions organised by the bank, will see a total prize money of N110 million given out to winners and begins this month (September 2017) to end in March, 2018.

Speaking at the weekend in Lagos during a press conference heralding the commencement of the savings promo, the bank’s Managing Director/Chief Executive Officer, Mr. Nnamdi Okonkwo, said the campaign is to reward customers for their unflinching loyalty and patronage.

Okonkwo, who was represented by the Executive Director, Shared Services & Products, Chijioke Ugochukwu, noted that the promo underscores the bank’s determination to improve the standard of living of its customers even amidst the harsh economic situation in the country.

She explained that the initiative is in line with the Central Bank of Nigeria (CBN) financial inclusion policy to ensure that financial services are available to the unbanked and under-banked in Nigeria.

She said that ‘Get Alert In Millions Reloaded’ promo, is the biggest savings initiative run by the Bank, adding, “For the first time in the history of the bank, we will be giving away a grand prize of N10 million among several other mouth-watering prizes. In 2012, we had a Cash & Car Savings promo and we gave out 25 cars and N25 million to mark the Bank’s 25th anniversary.

“We followed this up closely with our Save 4 Scholarship promo in 2014 where we doled out N80 million in scholarships to our teeming customers. In 2015, we sought to address the housing needs of Nigerians. The Save 4 Shelter promo gave out three duplexes located in Abuja, Port Harcourt and Lagos. Our last promo earlier in the year was the Get Alert In Millions promo and we gave out prizes in the total of N105m”, Ugochukwu added.

Speaking in the same vein, the Bank’s Chief Operations & Information Officer, Gbolahan Joshua, posited that the lender’s retail strategy has continued to deliver impressive results as savings deposits increased by 3.9 per cent to N161.1bn in June 2017.

Joshua, who attributed this impressive growth to improved gross selling of the Bank’s digital banking products, disclosed that about 30 percent of the Bank’s customers are currently enrolled on its flagship mobile (*770#) and internet banking products.

“Our customer base rose from 2.4 million to 3.8 million customers in little over four years. Retail deposits have moved from over N80bn to N160bn. Even with the recession, Fidelity Bank did not stop rewarding its customers. The Bank set up a loyalty scheme and just before the Salah holidays we gave out over N200m to over 350 customers. Apart from the Savings promo, we give out N800 million in cash rewards every year”, he further added.

The Regional Bank Head, Apapa, Obaro Odeghe, who is also the promotion committee chairman, advised the banking public to take advantage of the campaign to open accounts with Fidelity Bank to enjoy the enormous benefits the promo and other services offer.
Whilst providing some insights into the promo dynamics, he stated: “To qualify for the grand prize of N10m, customers are expected to maintain a monthly average balance of N200, 000. By opening any of the Bank’s Saving account/growing it to N20, 000, customers qualify to take part in the monthly draw to win N2m, N1m and consolation prizes of fridges, generators and TV sets.

“For existing customers, top up Savings accounts with incremental of N10, 000 to also qualify. To qualify for the Star Prize of N3m (which comes up every two months/Bi-monthly Draw), top up existing Savings account with N50, 000 and above”, he added.
In all, N110m cash, numerous consolation prizes and over 200, 000 instant gifts are up for grabs in the Get Alert In Millions Promo Reloaded.