Fashion Review Style ingrained with culture in the 2024

After the drastic change caused by the pandemic in 2020, fashion has returned with renewed purpose, as designers craft expressive pieces that celebrate life and spark thoughtful dialogue.

Things have changed; the world has evolved, and new talents are emerging. What happens when a person does not evolve along with the world and get familiar with new ideas?

They remain stagnant, and stagnation being a lack of growth or development has a detrimental effect on human life.

Today, there are different aspects where change is evident; and change, they say, is constant, particularly in the fashion industry.

In 2024, a few top brands are notable for their innovative designs in fashion and apparel including Skims, Fendi, Hermes, H&M, Zara, and Nike, to name but a few.

According to Statista, the fashion market is expected to generate around $770.90 billion in revenue this year, with a market value estimated at $236.80 billion.
Following the growth and evolution of the industry, certain brands stand out for their remarkable value and influence.

As stated by Oberlo, several valuable fashion and apparel brands in the world have increased their total value by 5% in 2024, reaching $180.5 billion, having Nike dominating with a brand value of $71.6 billion as they are known for their creative designs and excellent marketing strategies, which makes them remain a favourite among clients worldwide.

This growth presents a new competitive scenery blooming after the disruptions of the early 2020s brought on by the COVID-19 pandemic, with Nike topping the chart for the most valuable clothing brands, which continues to dominate the fashion industry.

While the global fashion industry is dominated by well-known brands and trends, Africa offers a strategic approach that not only preserves cultural identities but also showcases a unique and dynamic environment that resonates with the broader audience and increasingly gains recognition.

As mentioned by Travel Noire, the top fashion capitals in Africa where creativity resides include; Lagos, Nigeria – renowned as the largest African fashion capital in the world, Johannesburg, South Africa – a city for urban and cultural style, Nairobi, Kenya – where city life meets nature, and Accra Ghana – known for uplifting African culture and heritage.

Several African designers have gained international recognition, earning features in the world’s top publications like Vogue, Elle, Forbes and some other fashion magazines for their unique and innovative designs.

Designers like Lisa Folawiyu, Folake Folarin Coker, Selly Raby Kane, Thebe Magugu, and Aisha Abuobi Ayensu, among others, have beautifully highlighted the depth of African culture and have left a meaningful imprint on the international fashion scene.

The rapid growth and emergence of new talent in this industry do not go unnoticed, with the steady new trends of bold patterns and colours. These emerging trends are gently introducing vintage styles, bringing back the elegance of the 70s, 80s, and 90s with a hint of modern touch touch. One of the fast-rising brands that are involved in weaving these trends into their original works to deliver a distinct and unique collection of designs is Eleganz Couture.

Elegant Couture perceives fashion as an expression of personal style and cultural identity that exudes elegance. It weaves modern trends with original ideas while creating a design that is appealing.

The brain behind the creativity manifested through these stylish pieces from Eleganz couture is none other than the Atinuke Mary Adeosun. Atinuke is a talented, natural born designer that communicates her ideas and showcases her cultural heritage through the designs she creates, delivering different styles with rich fabrics and unique craftmanship.

In this review, we’ll be unveiling a few of the sophisticated, chic and timeless designs from her recently released 2024 Melange collection.

Allure Jumpsuit

This jumpsuit embodies both style and practicality, making it a standout in the collection.

Key Features

The Allure Jumpsuit is characterised by a sophisticated design style, which is clearly emphasised by its asymmetric neckline and wide-leg outline. The neckline adds a subtle touch of modernity, allowing the piece to appear fashionable and eye-catching without being overly bold.

The wide-leg pants give a dapper appearance while ensuring they remain comfortable. This design captures the embodiment of timeless elegance, and it’s suitable for several occasions, from casual outings like birthday dinners, date nights and brunch to more formal events like weddings, and business meetings, to mention but a few.

Created with high-quality crepe material, the Allure Jumpsuit provides a luxurious ambience that shows an infusion of style and comfort. Crepe fabric is appreciated for its ability to drape beautifully, which is evident in the jumpsuit’s flattering fit.
The material’s breathability also makes this piece the best for warmer weather.

As we know, Atinuke is very big on comfort. With its premium fabric, this jumpsuit reflects her dedication to quality. The soft, yet bold shade of purple exudes subtle sophistication, effortlessly adapting to different styles and making it a graceful addition to any wardrobe.

So, for fashion girlies out there who need an outfit to show up and show off, this should be an essential addition to your shopping list.

The design gives a perfect hug in the right places which defines your curves without feeling too tight or uncomfortable. Sizes ranging from 8(s) to 18(xl) are recognized, as the design is made with intentionality hence nobody is left out.

The Allure Jumpsuit is an affirmation of Atinuke’s ability to design pieces that are not only stylish but also functional.

The Liyra Set

The Liyra Set is a perfect blend of playful and polished, ideal for those moments when you want to turn heads without even trying.

To start with, the design features a cropped top with the cutest puff sleeves, paired with a flowy pleated midi skirt and a matching head bonnet. The puff sleeves add the right amount of flair to your look.

The pleated midi skirt strikes a balance with its graceful flow that flatters every body type. And the head bonnet – the cherry on top that pulls the whole outfit together with a playful nod to summer days.

This set is made from Mikado fabric, which is particularly popular as it offers structure but is also soft to the touch. Plus, Mikado is an ideal material for warm, sunny days, to keep you cool and comfortable.

The outfit is available in sizes 8 (S) to 18 (XL), so there’s a fit for everyone and it comes in the most delightful mellow yellow – a shade that’s soft, sunny, and perfect for summer. You can agree that yellow is the colour for pretty ladies. Pair the Liyra Set with sandals for a relaxed daytime vibe, or dress it up with heels and your favourite accessories for something more polished.

Dahlias Set

The Dahlias Set from Atinuke’s 2024 Melange Collection is an outfit that combines elegance with a dramatic touch.

The Dahlias Set features an off-shoulder cropped top with long, puffy sleeves and a high-waist, flared skirt. The puffy sleeves add a romantic, stylish touch, while the flowing skirt provides a flattering outline. Think of it as the fairytale dress you never knew you needed.

The use of crepe fabric offers a comfortable lining because of its slightly textured surface, making it an ideal choice for this design. This set is available in sizes 8 (S) to 18 (XL), which gives options for all.

The off-shoulder top accentuates your collarbone and shoulders, creating a feminine and graceful look that can be emphasised with the placement of a carefully selected piece of jewellery.

Presented in a classic black shade, the Dahlias Set is your go-to for any event where sophistication is key. Black is the colour of timeless elegance, and this set is no exception. Whether you’re attending a formal event, a dinner party, or just want to feel fabulous for an evening out, the Dahlias Set has got you covered.

This Set from Atinuke’s 2024 Melange Collection is the epitome of elegance and versatility. With its thoughtful design, luxurious fabric, and classic colour, this outfit will make you feel confident and stylish, no matter the occasion.

So, why not add a touch of drama to your wardrobe? The Dahlias Set is here to ensure you do it with grace and flair. We hope you are ready to make it your new favourite.

Looking at this collection, you can tell that confidence and versatility are some of the attributes that Atinuke continually portrays in her designs. Every piece of design from this 2024 collection is praiseworthy and speaks highly of cultural values from the perfectly selected materi