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Facebook changes name to ‘Meta’

Meta

Facebook, a US multinational company, has changed its name to ‘Meta’ in a major rebrand as the social media giant continues to face an unprecedented scrutiny over its business practices.

The company said the new name would better “encompass” what it does now.

Mark Zuckerberg, founder and chief executive officer (CEO) of Facebook, announced the name change in a statement issued on Thursday.

According to him, the change of name will reflect the company’s efforts on rebranding its future operations.

He said: “To reflect who we are and the future we hope to build, I’m proud to share that our company is now Meta.

“Our mission remains the same — it’s still about bringing people together. Our apps and their brands aren’t changing either. We’re still the company that designs technology around people.

“But all of our products, including our apps, now share a new vision: to help bring the metaverse to life. And now we have a name that reflects the breadth of what we do.

“From now on, we will be metaverse-first, not Facebook-first. That means that over time you won’t need a Facebook account to use our other services. As our new brand starts showing up in our products, I hope people around the world come to know the Meta brand and the future we stand for.”

Facebook’s rebrand follows as the social media giant continues to work towards building its futuristic “metaverse”, a virtual-reality space in which users interact with a computer-generated environment and other users.

The company has invested heavily in virtual/augmented reality, developing hardware like its Oculus VR headsets, working on AR glasses and wristband technologies, and buying a bevy of VR gaming studios, including BigBox VR.

In his statement, Zuckerberg added: “When I started Facebook, we mostly typed text on websites. When we got phones with cameras, the internet became more visual and mobile.

“As connections got faster, the video became a richer way to share experiences. We’ve gone from desktop to web to mobile; from text to photos to video. But this isn’t the end of the line.

“The next platform will be even more immersive — an embodied internet where you’re in the experience, not just looking at it. We call this the metaverse, and it will touch every product we build.”

On the defining features of the virtual reality space, Zuckerberg said users will be able to get together with friends and family, work, learn, play, shop, and create in a manner that doesn’t really fit how people think about computers presently.

“In this future, you will be able to teleport instantly as a hologram to be at the office without a commute, at a concert with friends, or in your parents’ living room to catch up,” he added.

“This will open up more opportunities no matter where you live. You’ll be able to spend more time on what matters to you, cut downtime in traffic, and reduce your carbon footprint,” he added.

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Chuka Francis

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