EPL: Millionaires emerge in Guinness EMMOB promo

Following the successful launch of Guinness ‘Every Minute Made of Black’ promo, 10 lucky football lovers and Guinness consumers have carted home cash prizes of N1, 000,000 each in the ongoing promo.
The EMMOB promo which was launched on October 1 earlier this year, has gained almost 600,000 massive participation from football lovers nationwide. 443,608 participants have won instant free airtime while 2,496 Guinness consumers won N1, 000 free airtime.
According to Brand Guinness, Senior Brand Manager, Mr. Kunle Faloye, “It is our joy knowing that our consumers not only watch the English Premier League (EPL), but also have a stake in the game and the chance to win great prizes. Guinness will continue to boldly take centre stage on and off football viewing occasions; and we have proved this through our partnership with DSTV by broadcasting all the excitement and fun that the EPL brings among football fans across Nigeria.”
“Guinness Every Minute Made of Black is not just an ordinary promotion. It has given millions of Nigerians the chance to get more involved with their favourite team matches, look forward to some exciting football moments, whilst also winning some incredible prizes. So far, we have had massive engagement from our consumers at home, bars and football viewing centres nationwide,” he added.
Speaking further on the football promotion, Marketing Manager, Guinness, Uche Onwudiwe, affirmed that the promo has indeed produced 10 Match Day millionaires from the weekly grand draw, where 2 people share N2,000,000 cash reward every match weekend; that is N1,000, 000 cash per person.”
While commenting on how to participate in the promo, Onwudiwe said, “Winning in the promo is so easy, consumers are expected to find their minute and code under the crown cork of all Guinness promotional bottles. Then text the code plus selected team’s name to 1759, if the minute under the crown matches the minute a goal is scored by the selected team, then the participant will win N1000 airtime instantly and also qualifies for a weekly draw of N1,000,000.”