Darling re-brands, introduces 3 new hair extension types

Lorna Nigeria, maker and marketer of Darling hair extensions has embarked on significant rebranding and has introduced three new hair extension types to improve is value proposition to its 150 million strong market across Nigeria and Africa.

The SuperSoft braids, which are softer in texture and longer than any other braids in the market, the Natural Twist which can be braided or styled and Afro Kinky, which is a tribute to the natural hair movement that has picked up across the world are the new synthetic and human hair extension types have been introduced into the Nigerian market.

“Darling understands that today’s multi-dimensional woman wants more out of life and liberation from conventional hairstyles. We are passionate about hair and the transformative power it can have on a woman’s sense of being. Darling equips African women with an indispensable freedom to effortlessly channel any style, anytime with ease,” Chitwan Singh, Business Head, West Africa, said at a press conference.