Celebrities join All In Challenge for COVID-19 relief

Some of Hollywood’s biggest names, from singer Justin Bieber to A-list Oscar-winning actor Leonardo DiCaprio, are banding together join to help strengthen novel coronavirus relief funds.

They’re among many celebrities in sport, music and film donating a “once-in-a-lifetime” fan experience and rare items in conjunction with the All In Challenge, by the All In Challenge Foundation.

Donations will benefit a variety of American charitable organizations helping during the COVID-19 crisis, like America’s Food Fund, Meals on Wheel, No Kid Hungry and more.

Most recently, it was announced that DiCaprio and Robert De Niro would join the challenge, offering a walk-on role in their upcoming movie, Killers of the Flower Moon.

The lucky bidder will also win a lunch with the two veteran stars, a day on the set and an invite to the premiere.

In a video shared to DiCaprio’s Instagram, they also challenged Matthew McConaughey, Ellen DeGeneres and Jamie Foxx to participate.

View this post on Instagram

I continually say that it’s the responsibility of leaders in sports and business to step up and make a real difference during the most difficult times!! Being stuck at home with no sports and watching WAY too much news, my heart bleeds for everyone affected by this horrible virus and I keep thinking … what else can we do and where can we make an immediate impact? So, today we’re launching the ALL-IN Challenge with the goal of uniting the sports, business and entertainment communities to start the largest digital fundraising movement ever by raising tens of millions of dollars or more to help provide food for the growing number of people in need that COVID-19 crisis has created! So I’m challenging every athlete, sports team owner, sports league, artist, celebrity and business titan to go all in with me. How does it work? It’s simple – post a video accepting the challenge, explain why you want to get involved and then unveil what your donation is. BUT it can’t be just some run-of-the-mill item – to go ALL IN, you need to give away one of your most cherished possessions or create a once-in-a-lifetime fan experience that will be auctioned off at allinchallenge.com. And one last rule – you must challenge a few others to do the same. Go to allinchallenge.com to learn more. 100% of all money raised from the ALL-IN challenge goes to feeding people in need! Special thanks to one of my closest friends @alantisch , who has been working on this 24/7 since this idea came into my brain and longtime friend @garyvee along with the entire @fanatics organization that has been working tirelessly to make this happen, and maybe the only company on the planet that can pull this off in two weeks!! LETS GO!! #ALLINCHALLENGE

A post shared by Michael Rubin (@michaelrubin) on Apr 14, 2020 at 9:12am PDT

Bieber has vowed to fly out to sing One Less Lonely Girl at the house of the person who garners the winning entry, per Rolling Stone.

The challenge is the brainchild of Fanatics founder and Philadelphia 76ers partner Michael Rubin, in partnership with Alan Tisch and Gary Vaynerchuk.

Rubin shared a post on Instagram introducing the challenge to the world, writing:

“We’re launching the ALL-IN Challenge with the goal of uniting the sports, business and entertainment communities to start the largest digital fundraising movement ever by raising tens of millions of dollars or more to help provide food for the growing number of people in need that COVID-19 crisis has created.”

“So I’m challenging every athlete, sports team owner, sports league, artist, celebrity and business titan to go all-in with me.

The biggest names in sports, from Magic Johnson and Peyton Manning to Alex Rodriguez, are part of the fundraiser too.