Bogart Man, top SA fashion brand ready to go global, says CEO Eli Saig

By Mutiat Alli

The goal of Bogart Man, a South-African-based fashion house, to become a leading men’s brand in 2020 is on course despite the disruption caused by the Covid-19 pandemic.

The label’s founder, Eli Saig, 54, declared this recently while reaffirming the company’s commitment to this set goal.

“Our plan for 2020 is to continue to be one of the leading men’s fashion brands. We also want to launch our brand globally.

The vision is a global one and we are taking it one step at a time,” he said.

Bogart Man, established in 2000, is already one of the popular fashion brands in South Africa renowned for its blend of luxury and modern fashion trends.

What makes Bogart Man a unique fashion brand, according to Eli Saig, is his personal touch to designs, his working on every detail of the items with careful treatment.

Bogart Man’s break into the top range of the fashion space is due to planning and creativity amongst other factors.

“We used planning, creativity, networking and patience to overcome all the usual challenges,” Saig confirmed.

According to him, Bogart Man is not the usual fashion label but an aspirational brand, a fashion brand men aspire to have.

“Our customers are our mentors and idols; their tastes have helped to build us into the brand we are today,” Saig noted.

The label has also positioned itself as a force to reckon with for its role in the heat of the pandemic.

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“The Coronavirus is a major concern as it affects the lives of our customers, our staff, our people and the whole world.

This is why a portion of our sales go towards the COVID 19 Solidarity Fund,” said Saig.

He said further: “We will continue to play our part to ensure that our customer, all people and our country stay safe and stylish as we grow as businesses.”