Africa Magic Launches Igbo Channel

Africa Magic, the continent’s lead­ing provider of African entertainment content, has announced the launch of a new channel, Africa Magic Igbo. Designed to showcase the rich Igbo culture of Nigeria, the 24 hour gen­eral entertainment channel follows the success of the Africa Magic Hausa and Yoruba channels and will go on air at 19:00 CAT on the 2nd of April, 2015 on DStv chan­nel 159. The launch of Africa Magic Igbo, which brings to eight the total number of Africa Magic channels, follows the redefinition of the Africa Magic channels in 2014 and the re­cent refreshing of the Africa Magic Urban channel. Speaking on the launch, the Director, M-Net (West Africa), Wangi Mba-Uzoukwu, said: “We are thrilled to announce the launch of Africa Magic Igbo. Igbo language entertainment content has always played a prominent role in the Nigerian film and television in­dustry and we are glad to offer a plat­form where this rich content can be showcased to the rest of Africa and the world. Popular Igbo language content like Living in Bondage, Nneka the Pretty Serpent and many others set the trend for the modern Nigerian film and television industry, or Nollywood as it’s called; it is thus only fitting that such content should be given a platform where it is easily accessible by audiences around the continent.